Have you noticed Intel's new marketing campaign? Click here and here for two examples. I applaud their efforts in trying to redefine the sciences as the face of "cool".
My only complaint? The lack of diversity in their science "rock stars". All of the advertisements I have seen have depicted white males as the scientists/inventors.
Intel, I give you two thumbs up in your efforts to make math and science more glamorous to the public. Two thumbs down, however, for not challenging (and perhaps promoting) the stereotypical image of scientist/inventor.
